Role Overview

We are seeking an experienced Product Marketing Manager (PMM) to drive the go-to-market strategy, positioning, and adoption of our banking products. This role will act as a key bridge between Product, Sales, Digital, Compliance, and Marketing teams, translating complex financial products into clear, customer-centric value propositions.

The ideal candidate has a strong background in banking or financial services, excels in cross-functional collaboration, and is passionate about delivering products that meet real customer needs while complying with regulatory requirements.

Key Responsibilities

Product Positioning & Value Proposition

• Define and refine value propositions for banking products (retail, SME, corporate, and/or digital).
• Translate product features, pricing, and policies into clear customer benefits.
• Develop differentiated positioning aligned with customer segments and competitive landscape.

Go-To-Market (GTM) & Launch Management

• Own end-to-end go-to-market plans for new product launches and enhancements.
• Coordinate cross-functionally with Product, Sales, Technology, Operations, Legal, and Compliance.
• Ensure timely delivery of launch assets and readiness across all channels.

Market & Customer Insights

• Conduct market research to understand customer needs, behaviors, and pain points.
• Monitor competitors’ offerings, pricing, promotions, and messaging.
• Identify insights to support product innovation, enhancements, and portfolio optimization.

Sales Enablement & Internal Readiness

• Develop sales tools and materials including:
  • Product briefs and one-pagers
  • Sales decks and pitch scripts
  • FAQs and objection handling guides
  • Training materials for branch staff, RMs, and call centers
• Provide product training and support to frontline teams.

Campaign & Performance Management

• Plan and execute marketing campaigns across digital, branch, and partner channels.
• Track and analyze product performance metrics including acquisition, activation, usage, and retention.
• Optimize messaging and campaigns based on data and insights.

Stakeholder Management & Governance

• Work closely with Compliance, Legal, and Risk teams to ensure regulatory adherence.
• Manage approvals for product communications and marketing materials.
• Act as the central point of contact for product marketing-related matters.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business, Finance, or a related field
• MBA or equivalent professional qualification is a plus
• 5+ years of experience in product marketing, product management, or marketing roles within banking or financial services
• Proven experience managing go-to-market strategies and product launches
• Experience working in regulated environments is highly preferred
• Strong understanding of banking products and customer lifecycles
• Excellent storytelling and communication skills
• Data-driven mindset with strong analytical abilities
• Ability to manage multiple stakeholders and priorities
• Strategic thinking combined with hands-on execution