Key Responsibilities

1. Brand Strategy & Management

• Develop and implement brand strategies aligned with company objectives.
• Ensure consistency of brand identity, messaging, and visual standards across all touchpoints.
• Monitor brand performance, perception, and market positioning.
• Conduct market research and customer insights analysis to identify opportunities and trends.
• Manage brand guidelines and ensure compliance across departments and partners.

2. Marketing Planning & Campaign Management

• Develop annual and quarterly marketing plans and budgets.
• Lead integrated marketing campaigns across digital, social media, events, PR, content, and offline channels.
• Plan and execute product or service launches.
• Monitor campaign performance and optimize marketing effectiveness.
• Coordinate marketing calendar and key promotional activities.

3. Digital Marketing & Customer Engagement

• Oversee digital marketing initiatives including:
  • Social Media Marketing
  • Content Marketing
  • SEO/SEM
  • Email Marketing
  • Performance Marketing
• Manage website content and customer experience.
• Drive lead generation and customer acquisition strategies.
• Analyze customer behavior and improve engagement throughout the customer journey.

4. Market Research & Competitive Analysis

• Monitor industry trends and competitor activities.
• Conduct customer satisfaction and brand awareness surveys.
• Provide strategic recommendations based on market intelligence and data insights.

5. Public Relations & Communications

• Develop and maintain relationships with media, influencers, agencies, and key stakeholders.
• Manage corporate communications and brand reputation.
• Prepare press releases, marketing materials, and communication content.
• Handle crisis communication when required.

6. Team Leadership & Stakeholder Management

• Lead and mentor the marketing team.
• Manage external agencies, designers, media partners, and vendors.
• Collaborate with Sales, Operations, Product, and HR teams to support business initiatives.
• Ensure projects are delivered on time and within budget.

7. Performance Measurement & Reporting

• Establish KPIs for brand and marketing activities.
• Analyze marketing data and prepare performance reports.
• Track ROI, customer acquisition costs, conversion rates, and brand metrics.
• Recommend improvements based on performance insights.

Qualifications & Requirements

Education

• Bachelor‘s degree in Marketing, Business Administration, Communications, Branding, or related field.
• Master‘s degree or professional marketing certifications are advantageous.

Experience

• At least 5 years of experience in Branding, Marketing, Communications, or related fields.
• At least 3 years in a managerial or leadership role.
• Proven experience managing integrated marketing campaigns and brand development.
• Experience in digital marketing and performance marketing.