HO - Brand Manager

HO - Brand Manager

Description

  • Your scope involves both highlevel brand construction and very handon brand communications and execution.
  • You will be working with the best in class creative minds to drive key initiatives that renovate the master brand of ACB and shape the foundation for future portfollio.

Responsibilities

  • Master Brand Concept and Communication
  • Work closely with strategic agencies to define master brand concept and identity.
  • Develop an annual plan to achieve the master brand positioning.
  • Execute the plan either independently or in strong collaboration with marketing team to make sure that master brand image is relaunched successfully and consistently.
  • Brand Guidelines and Co-Creation
  • Inspire marketing team on the master brand guidelines and co-create brand essences and visual identities to elevate the whole ACB portfolio.
  • Partnership with marketing team, in-house and external creative agencies on strategic projects, provide guidance and inputs to bring up creative quality and overall campaign performance.
  • Collaborate with media team to develop communication templates for different consumer journeys and effectively use data and business results to effectively improve templates.

Requirements

  • Bachelor Degree in marketing, business, or a related field
  • At least 3 years experience as a Brand Management role or similar Marketing role, preferably in Banking, Financial Service, MNC…
  • Have relevant experiences in creative development, product development, branding works, customer experience and engagement
  • Strong in concept and project management, resourceful and Agile mindset
  • Have a structured approach to navigate complicated matters and network
  • Effective communication and interpersonal skills with a proven ability to work with cross-functional team
  • Excellent time management skill and ability to work well under high pressure

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